A few methods of free advertising
We do spend money advertising
our chicken waterers, but whenever possible we
snap up chances of getting free exposure. As we discuss in our microbusiness ebook, probably the best method of
free advertising is writing a press release for a national
magazine. Our microbusiness really took off after we were the
subject of a writeup in Backyard
Poultry Magazine
--- nearly a year later, orders still trickle in from magazine readers
who stumble across the article.
Another great option is
to be interviewed for a podcast or radio show. A friend of ours, Everett Sizemore, makes a large chunk of his
income from ad revenue on his websites. He was recently interviewed
by American Freedom Radio, and the show went out over
the internet and aired on 18 AM stations across the U.S. His show
is worth a listen for those of you who might want to follow in his
footsteps. Notice how he clearly went into the interview with the
mission of sending folks back to his website, so he made sure that the
radio personality got his URLs right and repeated them a few times.
If you're stressed out
by the idea of having your voice broadcast on national radio, take a
few minutes to write down your main talking points. Then consider
the kinds of questions the interviewer may ask and write up some
potential answers. Practice on your spouse or your dog so that
your talking points feel natural on your tongue. Then go for
it! The great thing about free advertising is that you have
nothing to lose.
Want to be notified when new comments are posted on this page? Click on the RSS button after you add a comment to subscribe to the comment feed.
