Build your business with an email list
Like social
networking sites,
email lists are a great way to keep your customers involved in your
business and to gain repeat customers. I've run several email
lists over the years and have come up with a few pointers:
- Keep your emails relatively infrequent. Many customers will enjoy (or at least put up with) emails that come out once every two weeks, but when you start emailing more than once a week they get cranky.
- Keep your emails short, sweet, and to the point. A great way to do this is to give tidbits of news, then include links to your website for the full story.
- Keep your emails relevant. Resist the urge to email your customers about your birthday and your friend's new business.
- Each email should be a call to action. At the least, you want your readers to keep you in mind and wander back to your website. Do you also want them to take advantage of a limited time sale or vote in an online poll?
- Use the blind carbon copy (Bcc) function to hide everyone's email address so that no one can reply to the whole list or steal those emails.
- Always include a simple way to
unsubscribe.
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