Choosing a blogging platform
Beginning
bloggers often start out by using blogging services like Livejournal or
Blogger. These sites make it easy to run a personal blog without
learning many new skills, but they quickly lose their utility when it
comes to blogging to increase your business site's search engine
rankings. When you blog on someone else's website, you're working
to increase their
internet capital, not your own. It's also harder to set up these
external blogs so that they mesh well with your own business website,
meaning that folks who randomly turn up on your Livejournal blog are
much less likely to realize that you're selling a product and then to
become a customer. If you want to put ads on your blog and
make money directly from the blog, most blogging services won't work
for you.
My solution to these
problems is to blog on my own website using ikiwiki. People who
don't have a Linux geek as a big brother may decide to use Wordpress or
MoveableType as
their blogging platform instead. Either way, you may beat your
head against the wall a few times setting it up, but soon you'll be
blogging on your own site and accruing all kinds of internet
capital. Plus, you won't have to worry about a blogging service
selling your personal information or crashing and losing all of your
blog entries. Nor will you have to pay extra to post photos and
to format your page. Blogging on your own site is a win-win.
Interested in other ways
to cheaply expand your business's internet presence? Check out
our microbusiness ebook.
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