Do sales work?
Putting your products on
sale seems like an anti-intuitive method to make more money, but it can
actually work. Our chicken
waterers tend to hit a sluggish period as the weather cools, at
which point we stop advertising and settle in for a restful
winter. This year, we decided to see if we could boost our winter
profit with a 10% off sale combined with an
email to our past customers.
The sale definitely helped increase our conversion rate. The week
before the sale began, we had a 2% conversion rate (meaning that 2% of
the people who dropped by our website bought a waterer.) The
first week of our sale, our conversion rate jumped to 3% --- a 50%
increase! Of course, we made a little less money per waterer sold
during the sale period, but even with that factored in our gross sales
increased by 35%.
Check out our small
business ebook for other hints on free and cheap methods of
increasing your sales.
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