Email list return rates
A couple of weeks ago, I posted some pointers
for building
your business with an email list. At the same time, I
sent out an email to all of our own past customers, telling them about
a holiday sale. In the business, this type of list would be known
as a warm list --- clearly, all of the folks on it had bought our chicken waterers at one time,
but some of them hadn't visited our website in a full year.
What were the
results? 0.3% of the people asked to be removed from our list, 1%
of the people had questions about use of our product, and 1.5% of the
people came to our website to make another purchase. These
numbers are pretty normal for email lists, where the return rate
(percentage of people who visit your site afterwards and make a
purchase) is usually between 0.3% and 1%.
Although those return
rates sound pretty low, keep in mind that sending out an email to your
past customers costs you nothing except a bit of time. Check out
our ebook for more tips about advertising your business
for free.
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