Lionsgrip: Microbusiness review
I stumbled across Lionsgrip
traction pads in a very surprising manner --- searching for information
about chicken feed. When googling for homemade chicken feed
formulas, I kept ending up on a very useful site with
several recipes.
Finally, I decided to poke around and see who had compiled all of this
information about chicken feed, and I discovered that the information
was just a small offshoot of a microbusiness website.
Lionsgrip actually has
nothing to do with chickens --- they're a small company that produces
mats you slip under your tires when your car gets stuck in the
mud. But the owners decided not to stop building their site after
they added all of the obvious information about their product.
They went on to build six separate "guest websites", each chock full of
useful information (and with two ads on every page sending you back to
their traction pads.)
Lionsgrip's website is a
great example of the SEO truism --- if you create
good content, people will come. Granted, Lionsgrip probably would
have gotten more specific traffic if the content they built was more
closely related to their product, but any useful content will attract
potential customers to their site.
For other tips on free
or cheap advertising, check out our microbusiness ebook.
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