Microbusiness Review: Planet Whizbang
I'm always interested in
seeing how other microbusiness owners making a living under their own
volition. One of my early role models was Herrick Kimball,
creator of the Whizbang
Chicken Plucker
(among other farm-related inventions.)
To me, Herrick's
microbusiness is a sure success because I've seen his product in use in
multiple households. It's cool, it works, and it even has a
perfect name. I like his idea of selling do-it-yourself guides
in addition to physical products, too.
Herrick uses the same
model we do to come up with ideas --- rather than reinventing the
wheel, he bases his inventions on old timey tools or on modern gadgets
in use by big businesses but unknown to the small farmer.
Clearly, you don't have to come up with your own idea to create a niche
product; you just need to know a good product when you see one.
Perhaps Herrick's strongest
microbusiness asset is his love of blogging. His posts drives
readers to his Whizbang business and make his products turn up higher
in web searches. Everybody who loves to blog should have a
microbusiness since every blog post gives you more power in the
cyber-world.
Despite all of the
things that Herrick did right, as our own microbusiness grew, I started
critiquing his microbusiness. I subscribed to his blog and was
surprised to discover that he still works full time in a factory job
that he hates. Rule 1 of our microbusiness path to
financial independence
is to make enough money so that you can stop doing anything you hate to
do. By those standards, Herrick's microbusiness is not a success
yet. (I suspect that Herrick makes just as much money from his
microbusiness as we do from ours, but he has several kids and probably
isn't as tied to frugality.)
I also wonder whether
Herrick might not make more money if he started selling ebooks rather
than sinking his capital into physical books. Rule 2 of Microbusiness
Independence is to keep your startup capital as low as possible
so that you can quit your job quickly and really start living. That said, I find very
little else to complain about in Herrick's business.
I hope you're inspired
to try your own hand at starting a microbusiness. Check out our
$4 ebook about starting a
business for lots of
tips that will help you quit your job twice as fast.
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