OS and browser of website visitors determines ad CTR
We make our
"egg money" from our homesteading blog --- we pour out our souls
and sometimes readers click on our ads and put a few cents in our
pockets. Lately, I've been starting to think about the
distinction between non-clickers like me who tune out all ads
immediately, and clickers who are sucked in by the advertising.
Is there any way to tell whether visitors will be clickers?
Google Analytics
collects exhaustive amounts of information on each of our visitors and
I've noticed the following trends:
- People who operate under Windows are much more likely to click on ads than those who use any other operating system. I figure that Windows users are probably much less tech savvy and don't really know much about ads --- many of them probably click by accident (which is fine by me since I get paid per click regardless of what happens next.)
- The combination of Windows and Internet Explorer is click-city. These visitors click on ads nearly twice as often as you would expect!
I enjoy collecting data
like this, but don't really plan to do anything with it. Sure, I
could probably double my ad income by working on attracting Windows/IE
users, but it seems like more trouble than it's worth...
If you'd like to learn
how to set up Google Analytics and other tracking software on your
website, check out our ebook.
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