Organic search engine optimization
Lots
of people try to
trick the system using search engine optimization, but it's nearly as
easy to get to the top of the search engines organically. My
advice is to find out which part of the internet you love and make a
presence for yourself. If you're like us and love to blog, then
make sure you post a blog entry every day. Or maybe you'd rather
hang out on Facebook, tweet your way to significance, or shoot the bull
on forums. As long as your online presence is visibly linked to
your business website, every time you make a post or a tweet, you're
making your business site more important and netting more customers.
We attribute quite a bit of our microbusiness success
to our incessant blogging. Our homestead blog
gave our business a jumpstart --- rather than starting as an
insignificant website tucked away in a dark corner of the internet, our
business was attached to a well-read and loquacious blog.
Although only a limited number of people read the blog itself, by
adding a little note at the end of each of our personal blog entries
with a link to our business website, we quickly pushed our business
website to the top of the search engine rankings. The same effect
is easy to achieve by, for example, putting a link to your website in
your forum signature and posting up a storm on a well-read forum.
So find a part of the
internet you enjoy and get out there! Think of search engine
optimization as running for political office. No one's going to
vote for you if you don't put in your time kissing babies.
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