The internet rewards longevity
You've probably read the stats --- over
two-thirds of
new businesses fail in the first year. What the pessimists don't
tell you is that the businesses that make it through the perilous
period take off like a rocket in subsequent years. Our chicken waterer business is now six months
into its second year, and is showing a 400% increase from our first
year profits. (This is a big part of the reason why our blogging
has been a bit slow lately.)
Part of the increased
profit is simply due to a steep learning curve. We were making it
up as we went along last year, but this year we're putting all of the
tips and tricks we compiled in Microbusiness Independence into play, with predictable
results.
The other reason our
business is doing so well this year is because the internet rewards
people who keep active websites for long periods of time. You can
hire an SEO master, and Google will still look at you a little funny
for the first six months. Over time, more and more people will
naturally link to the useful information on your website, and before
long you'll get comments like I did this week in response to my note on
a Livejournal community:
That just made my
day. I can tell you that I have absolutely never, ever been
called a Rockstar before --- capital letter no less!
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