pStyle: Microbusiness review
I was flipping through Mother Earth News one day when an
ad caught my eye. "Eliminate the need for toilet paper!" it
shouted, and I sat up and took notice. The pStyle is a little
plastic cup/funnel which fits between your legs
(women only, but guys obviously don't need one) and lets you pee
standing up. All types of women buy them --- from the outdoorsy
type who don't want to bare their buttocks behind a tree to the folks
who are terrified of sitting on germy gas station toilet seats.
The pStyle is the perfect fit for the type of microbusiness I advocate
in Microbusiness Independence.
It's definitely a unique, niche product, so even though the funnels
probably cost only pennies to produce, Krista has no problem selling
them for $12 apiece.
Like our chicken waterer,
Krista didn't invent the pStyle on her own. When I emailed her
last year, she 'fessed up and told me that a similar product has been
in use in Europe for a couple of decades --- she just brought it to the
U.S. If you get stuck trying to come up with an invention to
build your microbusiness around, remember the pStyle and take heart!
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